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Thursday, January 24 • 2:30pm - 3:25pm
Using Data to Develop Pricing Strategies FULL

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“Big data” and “Analytics” are buzzwords driving the ticketing industry. But what do those terms really mean to your organization? How are teams and athletics departments actually capturing data and what can they do with it once they have it to grow revenue? Academic researchers, who have conducted dozens of studies related to ticket sales and ticket pricing in the sport industry, will share their thoughts and practical examples on utilizing data analytics to help drive ticket sales and profits.

avatar for Nels Popp

Nels Popp

Assistant Professor, University of North Carolina
avatar for Stephen Shapiro

Stephen Shapiro

Associate Professor, University of South Carolina

Thursday January 24, 2019 2:30pm - 3:25pm EST
Suite 6 324 S Mint St, Charlotte, NC 28202