Across the sports and entertainment industry, 85-90% of single-game buyers don’t come back year over year. Using data to shape your sales and marketing efforts can be your secret weapon to personalizing your fans' experiences, driving engagement, and increasing revenues. Leveraging the data you already collect on your fans can help you win-back 10-15% of your individual game buyers. We know that working with data can be challenging and knowing what to do with it can be overwhelming, which is why this session will focus on best practices on how to engage your fans the right way, at the right time.